Purpose
The purpose of iTunes is to provide a fair music service which gives users the option to import m3ps they have downloaded and play them , but most importantly it allows people to purchase music online by downloading it. iTunes purpose is to provide a streamline, simple way to provide a mass audience a variety of different music as well as giving people an easy way to find new artists, because when you set up an iTunes account they keep track of the music your purchase and then make suggestions based on the choices that the user has made previously, to base their suggestions on. iTunes is catering to a mass audience based on the fact of how varied the music is Hip-hop and rap, R&B, Soul, Classical, Rock, the list is endless.
Visitor Needs
iTunes serves the users visitors needs in several different ways. Including giving the user the option to browse music by category, this would be particularly good for users who are interested in finding new music within genres that they already like and enjoy. The genere comes in a drop down menu and gives people the option to select a genre ranging from childrens music to hip-hop. iTunes also gives the user an option to preview music before they purchase it, which is great for the user because they can try about a minuite of a song before deciding if it is the right song or album for them.
Information Flow
The iTunes store has a few different buttons at the top of the page each one with a different icon on, giving the user the option of what media that they are interested in these options vary from Music, Films, TV Programmes and an option that has three dots on. These dots when hovered over gives you the less popular options that people may require including Podcasts, Books and mmany other different form of media that iTunes provides for. Also when you click on an album you may be interested in purchasing it comes up with other albums that artist has made, which is a good idea that may make users purchase more music if they are interested in finding out more about a specific artists discography. This provides the user information in a very streamline way that doesn't create an inconvinence for the user. Also at the top of the page iTunes has a search bar at the top of the page which essentially allows a user to filter through everything to find a specific piece of media they want wether that be an album or a Podcast.
Features
The features on iTunes are more suited for someone who is interested in music. As the program has many features for a user including the options to make playlists, filter your music by artists, albums and songs. iTunes also monitors a user history, it counts track plays. But most importantly they monitor previous things that a user has purchased and then suggests music based off what they like already. Also iTunes has a feature that is a genius playlist, where they select several different tracks for a user to purchase. With the latest update they have made a feature that allows a listener to have a free trial of iTunes which is a more recent feature that they have added.
Benefits
The benefit of iTunes is how simple it makes listeneing to music and viewing other media products. It has everything on one store and doesn't require a long drawn out process of going between programs
Benefits
The benefit of Netflix having a
website is that it allows the company to share a range of films online
in order to allow audience to stream it. This service is faster and
doesn't require physical discs which is the more traditional method of
watching films and TV shows. The benefit for the audience is that it
allows them to watch films and TV shows on demand rather than having to
wait for the film to download, or visit a store to purchase the product.
Content
Netflix makes use of an extensive
collection of information that it has on the users through data they
collect in relation to each particular user's account. There is a search
bar on Netflix which allows user to find the specific film or TV show
that they know they want to watch. Alternatively if they want to browse
because they don't know what they want to watch, then they have
recommended films and TV shows based on the genre or content of the
things they've previously watched on Netflix.
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